报告人：美国加州大学戴维斯分校管理学院 陈蓉 教授

课程名称: Pricing and Distribution Channels

课程概述：

This course introduces channel management from the marketing perspective. Distribution channel management is a very important topic in Marketing and researchers have analyzed various topics using analytical and empirical models. This course will cover the classic literature in this area, and focus on the analytical models. We will also cover some marketing models on price discrimination, which may have some overlap with channel management.

讲座题目：Reward-Based Crowdfunding Campaign : Informational Value and Access to Venture Capital

时间和地点安排：

报告人简介：

陈蓉，美国加州大学戴维斯分校管理学院教授，研究领域为：医疗管理，服务调度，定价，机制设计等，担任Production and Operations Management和Focused Issue on Decision Sciences Journal资深编辑，及IIE Transactions和Decision Sciences Journal等期刊的副主编。在国际顶级期刊如Management Science、Operations Research、Manufacturing & Service Operations Management、IIE Transactions、Production and Operations Management上发表十几篇具有影响力的论文。